Individual tickets for the "Big Game" between Stanford and the University of California on Nov. 20 are the most expensive in college football this season.
The $50 price for the top general admission seat is more than the $43 average price for an NFL game last season, and neither Stanford nor Cal is ranked in any major poll.
It's almost twice the price of the top general admission ticket to the Florida-Florida State game in Gainesville, also on Nov. 20 -- and that matchup likely will help decide the national championship.
A Stanford athletic official said his school isn't price gouging, and pointed to $4 tickets -- with a coupon from Target stores -- for games against Notre Dame and UCLA.
"I think we should be rewarded for the cheapest tickets in college football," said Bob Carruesco, the school's assistant athletic director for marketing and ticket operations. "I think that's the story."
Pub Date: 9/10/99