We have PSINet Stadium. Could we handle a PSINet Constellation Pier on the Inner Harbor?
The Constellation Foundation has enlisted the Baltimore Ravens' sales and marketing team to help find a corporate sponsor to donate $1 million to the old warship in exchange for the right to bolt its name to the ship's Visitors Center on Pier 1.
"We believe this naming opportunity offers significant marketing value," said foundation Chairwoman Gail Shawe. "The recent Ravens deal with PSINet demonstrates their expertise and we are confident they will be equally successful on behalf of the Constellation Foundation."
The Constellation is nearing the end of its $9 million restoration and is due back at the Inner Harbor in July. But the foundation remains $500,000 short of its goal of raising $3 million from the private sector.
The foundation hopes a corporate "angel" -- in exchange for naming rights -- would close that fund-raising gap. The money would assist the completion of the ship's restoration, support renovations to the Visitors Center and help to make it fully accessible to the handicapped.
The cash would also assist the foundation in its effort to establish an endowment for the ship of at least $1 million to $1.5 million.
The Constellation's boxy Visitors Center has been roundly criticized as a visual blight on the Inner Harbor, but renovations are expected to bring improvements.
Interested chief executive officers are invited to contact David Cope, the Ravens' vice president for sales and marketing, at 410-986-5225.
Pub Date: 2/02/99