Reeves raising stakes in Atlanta; Falcons: In his second season, Dan Reeves completes a remarkable turnaround for both himself and his team.; SUPER BOWL XXXIII


MIAMI -- After the Atlanta Falcons routed the New England Patriots, 41-10, on Nov. 8, coach Dan Reeves had a special message for his team.

"Dan told us he would do the 'Dirty Bird' in downtown Atlanta if we go to the Super Bowl," wide receiver Terance Mathis said.

"And that was the first time he ever mentioned Super Bowl to us, and it was the first time he ever talked to us about the Super Bowl. You could feel the electricity in the room, and you know you had a chance to do something special."

The Falcons have done something special. They will play the Denver Broncos in Super Bowl XXXIII on Sunday.

It's not only the first time in the history of the franchise that the Falcons have made it, but it also represents a remarkable turnaround for the club and the coach.

In Reeves' first year, the team started out 0-5 and 1-7. Sixteen months later, the Falcons are in the Super Bowl.

"There were a lot of times this year you knew this group was special, but it started last year," Reeves said. "The attitude they had then, the way everybody stuck together, that was when I first saw the signs of something special."

Reeves is no stranger to the Super Bowl. This is his ninth trip overall and fourth as a head coach.

But this has been the toughest trip yet. He has been fired twice -- by the Denver Broncos in 1992 and the New York Giants two years ago -- since his last trip after the 1989 season, when the Broncos lost to San Francisco, 55-10. He also underwent quadruple bypass heart surgery last month.

He took over a team that has only three first-round picks among its 22 starters. His quarterback (Chris Chandler) is a journeyman. His running back (Jamal Anderson) was a seventh-round pick in 1994.

"He tells us he's been around a lot of teams, but that this team is very special," Mathis said. "We don't have the big-name superstars. We don't have the multimillion-dollar players. We're just a team. When he came in, that's what he put together -- a team."

The Falcons are a team filled with the kind of players Reeves was -- scrappy overachievers.

Reeves was an undrafted quarterback out of South Carolina who made the Dallas Cowboys' roster as a running back and became a disciple of Tom Landry.

Noted for his discipline, he quickly changed the ways things were under former Falcons coach June Jones and put his stamp on the team.

Linebacker Cornelius Bennett, who played in four Super Bowls in Buffalo before joining the Falcons in 1996, said: "It was total chaos. We had 46 guys doing their own thing on Sundays, and during the week you got your 53 guys and even guys on the practice squads had attitudes. It was just a mess. I don't know how it got like that, but I'm so happy that's behind us."

He added: "I thought June Jones was a fine person, but it took somebody like Coach Reeves to come in here and put his foot down. Not necessarily chewing guys out, but just knowing his presence demands respect. And as a player, that's something I truly love."

Running back Jamal Anderson said the atmosphere changed from Reeves' first speech.

"Losing was not going to be accepted, regardless of what the franchise had been through," he said.

All-out competitor

Reeves has never tolerated losing and he will compete at anything. He once showed a group of sportswriters that he could put a dime near the edge of a table, set up a cup and blow the dime off the table into the cup.

When the sportswriters suggested he do it with a nickel, he thought it might be too heavy, but got it in. So, they raised the stakes to a quarter. Reeves couldn't do it.

Later in the evening, though, he dragged a sportswriter back to his hotel room, went to the bathroom, put a quarter on the edge of the counter and blew it into a saucer. He kept working at it until he could do it.

The same thing happened when a golf pro bet Reeves $5 he couldn't bounce a golf ball and catch it in the back of his hand. Reeves lost the bet. He went home and started practicing on his patio in 30-degree weather. He was able to catch the ball 238 times in a row.

"Dan and Mike Ditka are the two greatest competitors I've ever seen, in all facets of life," said Gil Brandt, the former Cowboys personnel chief who first signed Reeves as a player.

"They used to be roommates [at training camp]," Brandt said. "They'd play darts. It was like a Super Bowl."

It was typical of Reeves that after he underwent open-heart surgery Dec. 14, he had a news conference four days later and then had to be readmitted to the hospital because he had rushed his return.

He was back on the sideline for the playoff victory over the San Francisco 49ers. His mere presence inspired the team.

"He didn't have to say a word because it was all over his face," Mathis said. "He has that cockiness that makes everybody confident around him. I'm telling you, if Dan isn't around, we don't win that game."

The Reeves way is working in Atlanta because he's getting the chance to do things his way.

"This is my team, my family now," Reeves said.

A need for control

He's a stubborn man who's not very flexible and has to have things done his way.

After he got fired in Denver, he agreed to work for the Giants even though he didn't have total control. He said he could adjust. He couldn't, became miserable with the situation and was fired after four years.

His departure from Denver was even messier because of his conflicts with quarterback John Elway and offensive coordinator Mike Shanahan, who's now the Broncos coach.

The fact that they're on opposite sides in this Super Bowl is adding a lot of spice to the game. Both sides started out trying to play it down, saying it was all in the past.

That was before Reeves went public at a news conference last Wednesday and brought up his old gripes against Shanahan and Elway, saying, "It's something that won't ever go away. It's going to be there."

The next day, Reeves tried to play it down once again, but he had already done the damage.

Saying he didn't know it was going to cause a firestorm, he said, "All I did was answer the questions. I felt I needed to address it at least once."

By Friday, Reeves said he talked about the situation so he wouldn't have to talk about it during Super Bowl week.

"I'm not answering any more questions. I've answered it and we'll move on. I've got to get this football team ready," he said.

Reeves, though, has been around too long not to know the impact of his comments. It's now going to be the main topic of Super Bowl week and the questions will keep coming even if he starts refusing to answer them.

It's still puzzling why Reeves publicly opened all those old wounds again.

Either he is still too hurt to keep it bottled up inside or he may be using it as the ultimate motivational ploy to tell his team how much he wants this game.

"He'll never tell you, but we're smart enough to know it's special for him," Mathis said. "It's been awhile since we've had this kind of human emotion in the Super Bowl. It's going to be a heartfelt game. You're about to watch a game that means a lot to certain individuals in these organizations. You can kind of reach out and feel it."

Reeves, who addressed the team about the situation, said: "Playing the team I went to three Super Bowls with and coached for 12 years means a lot to me, but it's not going to distract our football team. Our focus is on playing the Broncos. Our guys are playing the Super Bowl to win it."

Beating Shanahan and Elway would just make it extra special.

Dan Reeves file

Age: 55.

Born: Jan. 19, 1944.

Personal: He and wife Pam have three children, daughters Dana and Laura and son Lee.

College: South Carolina.

NFL playing career: Dallas Cowboys running back from 1965 to 1969 and player/coach in 1970 and 1971. First Cowboy to score four touchdowns in a game (1967). Held Dallas record for most touchdowns in a season (16 in 1966) until Emmitt Smith broke it in 1992.

Et cetera: Is NFL's winningest active coach with 162 victories. Has brought teams to playoffs in eight of his 18 NFL seasons as a head coach. Has participated in eight previous Super Bowls as a player, assistant coach or head coach. Voted NFL Coach of the Year three times, with Denver (1984), the New York Giants (1993) and Atlanta (1998).

NFL coaching career 1972: Dallas running backs coach. 1974: Dallas special teams coach. 1975-1976: Dallas running backs coach. 1977-1980: Dallas offensive coordinator. 1981-1992: Denver head coach. 1993-1996: N.Y. Giants head coach. 1997-1998: Atlanta head coach.


Year Team W-L-T Pct.

1981 Denver 10-6-0 .625

1982 Denver 2-7-0 .222

1983 Denver 9-7-0 .563

1984 Denver 13-3-0 .813

1985 Denver 11-5-0 .688

1986 Denver* 11-5-0 .688

1987 Denver* 10-4-1 .700

1988 Denver 8-8-0 .500

1989 Denver* 11-5-0 .688

1990 Denver 5-11-0 .313

1991 Denver 12-4-0 .750

1992 Denver 8-8-0 .500

1993 N.Y. Giants 11-5-0 .688

1994 N.Y. Giants 9-7-0 .563

1995 N.Y. Giants 5-11-0 .313

1996 N.Y. Giants 6-10-0 .375

1997 Atlanta 7-9-0 .438

1998 Atlanta** 14-2-0 .438

Totals 162-117-1 .580

Playoffs 10-7 .588

*-AFC champion; **-NFC champion

Super Bowl

Denver Broncos (16-2) vs. Atlanta Falcons (16-2)

Site: Pro Player Stadium, Miami

When: Sunday, 6: 18 p.m.

TV/Radio: Chs. 45, 5/WBAL (1090 AM)

Line: Broncos by 7

Pub Date: 1/26/99

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