If an entire entertainment empire could be built around a mouse with a squeaky voice, why not one dedicated to breakfast cereal?
Besides, just as the realm of Walt Disney's Mickey is more than a celebration of mousedom, Kellogg's Cereal City USA, which opened this month in downtown Battle Creek, Mich., promises to be more than a $22-million monument to snap, crackle and pop.
It's been 100 years since W.K. Kellogg devised a way of making airy little flakes out of corn and revolutionized the American breakfast and life in Battle Creek. Today, nearly all of the more than 100 cereal manufacturers that once crowded the streets of Battle Creek are long gone. But in the 45,000-square-foot factory look-alike built by the city's nonprofit Heritage Center Foundation, those glorious and sometimes zany days will be conjured up.
A full-scale simulated production line will show how cereals are made in the Kellogg's plant. Exhibits also will show how cereals travel from the fields to the factory. And there will be loads of costumed characters meandering about the grounds: Tony the Tiger, Toucan Sam and Cornelius, the rooster that inhabits the panels of Kellogg's Corn Flakes.
Also featured is a 5,000-square-foot factory store where you can have your face put on the front of a corn flakes box for $10.
For information, call the park at 616-962-6230.
New home for Wyeth artwork
To celebrate its 50th birthday this year, the Farnsworth Art Museum in Rockland, Maine, today opens a new Center for the Wyeth Family that will be devoted to three generations of this artistic dynasty: N.C., Andrew and Jamie Wyeth.
The center is in a remodeled church next to the main museum building, which also is adding a wing to house a study center. The museum is dedicated to the history of American art, with emphasis on works related to Maine.
The center will open with an exhibit called "Wondrous Strange," focusing on a little-understood aspect of the Wyeths' art. Conceived by Andrew Wyeth's wife, Betsy James Wyeth, the thematic exhibit will run through Nov. 8 and then will be at the Delaware Art Museum Dec. 10 to Feb. 7, 1999.
A royal tour
The "Diana Tour," a nine-day tour outlining the life of the late Princess of Wales, is being organized by Insight International, specialists in bus trips of Europe. Departing Aug. 14, the trip costs $1,999 per person, double occupancy, and includes round-trip airfare from New York and accommodations at the HTC Gloucester Hotel. A welcome drink with Marie Sutton, a close friend of Diana's, will begin the tour. There will also be trips to Diana Memorial Gardens, Buckingham Palace, Westminster Abbey, Windsor Castle and Althorp. And, you'll see the island where Diana was buried, the new visitors center and the temple dedicated in her memory. Some meals, ground transportation and tour guides included. Call your travel agent or Insight International Tours at 800-582-8280.
The largest sea-turtle nesting site in the United States is found along Florida's Space Coast - Titusville, Cocoa Beach, Melbourne, and Palm Bay - and from now through August, visitors can witness the nesting and hatching during moonlight guided tours conducted by the Sea Turtle Preservation Society. More than 8,000 sea turtles are expected to lumber ashore to deposit eggs for incubation. Of the hatchlings, only one in 10,000 is expected to survive. For information, call 800-USA 1969.
Zephyr Inline Skate Tours of Minneapolis is offering tours that send in-line skaters rolling around the Pennsylvania Dutch country of Lancaster County, the Minnesota Rail Trail, California's wine country and the Netherlands. Participants can choose short or medium routes. Package cost for the three-day Lancaster County tour is $485 and includes two nights' lodging at Doneckers Guesthouse in Ephrata, breakfast, dinner and a support vehicle. Departures are: Pennsylvania, Sept. 25; Minnesota, Aug. 2; California, Oct. 2 and Oct. 9; and the Netherlands, Aug. 15, Aug. 23 and Aug. 30. For information, phone 888-758-8687 or try Web site http://www.zephyrinline.com.
Pub Date: 6/21/98