First, the editors of "Chicken Soup for the Soul" took off after illiteracy by dedicating their first book and some of its profits to reading programs.
Then they set out to boost the global climate with a plan to plant 18 billion trees that will double as food producers -- they'll be fruit-bearing.
Now they're aiming big. The target: world peace.
Don't laugh. In five years, co-editors Mark Victor Hansen and Jack Canfield have put together 17 "Chicken Soup" books -- collections of short, simple inspirational stories that have sold 27 million copies. Their latest book, "A 5th Portion of Chicken Soup for the Soul," sold 800,000 copies in its first month. An ABC television series is in the works for fall, and a magazine called Chicken Soup for the Soul Companion is to publish its first edition near Christmas.
"We reach the soul like no other book does," said Hansen, and let people believe in a better future ... even world peace.
Their next weapon: "Chicken Soup for the Global Soul," 186 stories from around the world that Hansen says will help further international understanding.
Pub Date: 5/26/98