Time to hoard the M&Ms;?


Excerpt of a Monday Chicago Tribune editorial:

Remember the scare a couple of months ago when scientists said a giant asteroid was headed for Earth and it just might destroy life as we know it?

Even though humankind dodged that particular peril, another disaster was looming on the horizon that's predicted to hit in as little as five to 10 years. It's the chocolate shortage, and it isn't going to be pretty.

According to recent reports, the cacao tree, which produces the cocoa beans essential for chocolate-making, is in trouble the world over because of attacks by diseases and insects. Scientists think part of the problem stems from the development of tree plantations to replace the dwindling rain-forests, which are the most conducive environment for growing cocoa beans.

So don't be surprised if the bad news for chocoholics turns out to be the dream-come-true of marketing tools for the environmental crowd.

Folks who think the four food groups consist of chocolate cake, chocolate ice cream, chocolate candy and chocolate milk may find "Save Chocolate" a far more urgent rallying cry than "Save the Rain Forests." And if by helping one cause they help the other, that would be a sweet victory indeed.

Pub Date: 5/14/98

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