ESPN Grill, the sports-themed entertainment and dining complex that will open next summer inside the Pier 4 Power Plant, has been renamed ESPN Zone.
Disney Regional Entertainment, the Walt Disney Co. affiliate in charge of the venture, announced yesterday that it chose the new name to reflect better the experience that awaits patrons.
"Our new identity now conveys the excitement and attitude of ESPN in the three-dimensional, live environment we set out to create," said Art Levitt, president of Disney Regional Entertainment.
With a 10,000-square-foot sports arena, luxury tiered screening room, ESPN studio restaurant and capability for live television and radio broadcasts, the two-story operation will be one of the largest tenants of the Power Plant, which the Cordish Co. is turning into a $30 million entertainment center.
The Baltimore project is the prototype for a series of ESPN LTC Zones that Disney Regional Entertainment and ESPN plan to create around the United States. A second one is slated to open in Chicago's River North neighborhood in the spring of 1999.
Pub Date: 12/30/97