Fashion fights breast cancer


To women battling breast cancer, Breast Cancer Awareness Month may seem like a cruel joke. If you're fighting it now, fought it in the past or watched women you love do either, you know that breast cancer is a year-round, 24-hour-a-day thing.

Awareness in October and every month is important because breast cancer is something that can often be defeated if it's detected early enough. There's a 90 percent survival rate in cases where breast cancer is detected in its earlier stage. Increased awareness increases early detection, which is crucial while researchers work on better treatment and finding a cure.

Since October is the designated month, it's when the fashion industry gears up with promotions and fund-raising efforts. It's important to remember that while some of these events last only a month, the money they raise will be used beyond October. And some day there will be a cure.

Here's a look at some events:

Pier 1 Imports debuts the Freesia Aromatherapy Candle this month. A combination of jasmine, chamomile and sage essential oils with essences of freesia, the pink candle burns for about 45 hours and is $12.50. Pier 1 is donating 30 percent of the proceeds from sales to the Susan G. Komen Breast Cancer Foundation.

During October a different pair of designer or brand-name shoes is offered each day at discount prices from 4 a.m. to 6 a.m. on "The QVC Morning Show" on the QVC cable television channel. Many of the designers will make personal appearances with their shoes, and prices range from $20 to $150 a pair, with proceeds going to breast cancer research and awareness programs.

California designer Karen Neuburger has created a print of roses and pink ribbons in her sleepwear line and is donating a percentage of her sales to the Nina Hyde Center at Georgetown University's Lombardi Cancer Center. Prices range from $33 to $67, depending on the style.

From the Estee Lauder Companies, once again, more than 2 million pink breast-cancer-awareness ribbons will be given away free at all Estee Lauder, Aramis, Clinique, Origins and Prescriptives cosmetics counters this month. Additionally, there are products that benefit the Breast Cancer Research Foundation, the only national organization dedicated solely to funding clinical and genetic research on breast cancer. These include a golden heart-shaped compact with an enameled pink ribbon design for $29.50 at Estee Lauder counters. And Origins is donating $1 from every sale of Starting Over alpha hydroxy treatment gel, priced at $22.50, during October.

Vaseline Petroleum Jelly has published a pamphlet on "Celebrity Skin Care Secrets" that is free to consumers who call 888-449-TIPS starting this month and continuing through Dec. 31. Vaseline made a $50,000 donation to Cancer Care to thank celebrities for sharing their uses for petroleum jelly. The back of the booklet includes a donation card to encourage you to give as well.

The Lee Company has designated Oct. 10 as Lee National Denim Day and is encouraging companies to allow employees to wear denim to work on that day in exchange for a $5 donation to the Komen Foundation. For information, call 800-688-8508, Ext. 401.

Pub Date: 10/09/97

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