Sears, Roebuck and Co. converted five National Tire Warehouse Stores in Baltimore this week to a new store format and renamed them National Tire and Battery Stores.
The conversion is part of a nationwide effort by Sears to turn 275 NTW stores that it acquired with the purchase of Western Auto in 1988 into a more appealing format. Sears had operated the stores with the NTW name.
The company said it plans to build 100 NTB stores every year until it has about 700 stores nationwide.
Market surveys showed that most people consider tire shopping a chore. Sears hopes the new format will make shopping for tires easier by giving customers views of the warehouse and service bays and eliminating telephones on the sales floor so that customers are not interrupted.
In addition, the company has displays on the workings of tires and batteries and offers an area where business people can do work and send faxes.
The stores sell 3,000 types of tires and will make front-end repairs.
Area stores are in Baltimore, Columbia, Owings Mills, Towson and Glen Burnie.
Pub Date: 6/28/97