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Museum highlights the newsmakers Bulletin: First attraction about the history of practice of news is opening tomorrow in Arlington, Va.


ARLINGTON, Va. -- They have been bell-ringers and drum-beaters, smoke-signal senders and tablet scratchers. Storytellers all, conduits of the daily poop, held in low regard even in ancient days. As Sophocles said in 441 B.C.: "Nobody likes the bringer of bad news."

Not then, not now. Especially not now, what with their like having been so fruitful, so multiple and so noisy. Nowhere to run these days to escape the constant drumbeat: news, news, news, news.

Perhaps it was just a matter of time, then, before someone built a monument to the often vexing national conversation we call The News. It's called the Newseum, a $50 million explainer of the history and practice of journalism, featuring a 220-seat theater, interactive computers, a television studio, a display of 70 newspaper front pages updated daily and a monstrous wall of television screens that should satisfy even the most hopeless news junkie.

Located across the Potomac River from Washington in Rosslyn, the Newseum took five years to plan and build. Newseum executive director Peter S. Prichard says the hope is that the place will foster understanding between the public and the media, an often uneasy relationship.

Americans like their news and want lots of it, the surveys show. Unfortunately, they tend to view the people who deliver it with mistrust if not disdain. Put it this way: News reporters are right up there in public esteem with elected officials, lawyers and corporate executives.

Sophocles' observation suggests this attitude is a historic constant. But Prichard says an overheated news market has made matters worse, especially in electronic media.

"I do think the rise of so many news sources, the rise of what I call hypercompetition has contributed to the rise of mistrust," says Prichard, former editor-in-chief of USA Today. "There's been a lot of unfairness, and people see it and they don't like it."

The Newseum is the work of the Freedom Forum, an independent offspring of the Gannett Foundation, now worth $800 million, which is devoted to "free press, free speech and free spirit." Admission to the Newseum, which opens tomorrow, is also free, the better to encourage visitors and dissemination of the good news contained in the First Amendment.

A recent poll suggests that the lead item in the Bill of Rights might not pass if a referendum were held today. According to a survey of 1,500 Americans conducted for the Newseum in January, only one in three people agreed that "freedom of the press should be protected under all circumstances." Two-thirds agreed that there are times when the media should be prevented from publishing or broadcasting certain information. Then there was this troubling statistic: One of three Americans could not name any of the five freedoms guaranteed by the First Amendment -- press, speech, religion, assembly, petitioning the government for redress of grievances.

All of which leads the Freedom Forum to conclude that the First Amendment is in trouble. It's anybody's guess whether visitors' attitudes will be changed by a visit to the Newseum, the first museum of its kind. There are museums of broadcasting, but none devoted to the history of news gathering.

One trick in designing the Newseum was deciding what to omit, says Ralph Appelbaum, president of Ralph Appelbaum Associates Inc. of New York, which also designed the U.S. Holocaust Memorial Museum. The history of news, says Appelbaum, "is almost the history of human consciousness as opposed to the history of a particular industry."

The result of five years of planning and building is certainly lively. And like a democracy, noisy.

That was the idea, says Appelbaum. He says the Newseum was intended to be the opposite of one social historian's description of the typical museum as a place of "hushed, didactive strenuousness."

The Newseum is anything but hushed. Most exhibits move or talk or invite button-pushing and play-acting. Visitors may wonder if they're in a museum or Circuit City.

The Newseum's star attraction, the giant News Wall, ("a living mural of the global village," the public relations material says) may dazzle some and encourage others to immediately sign up for a silent retreat. Visitors may be simultaneously bombarded by nine broadcasts at once, arrayed side-by-side across a screen 42 yards long and 12 feet high. There President Clinton waves from the Rose Garden; there bodies are carried away from a plane wreck; there Brit Hume, his head the size of a Volvo, reports from the White House lawn.

Below the News Wall is a gallery of interactive exhibits, ranging from the journalistic version of a penny arcade photo booth ("Step right up and videotape your very own White House news report . . .") to computer games designed to put the visitors into the shoes of a reporter or editor.

The reporter game opens with an editor approaching you. It's not quite true to serious journalistic practice, as you are not given the option to instantly jump on the phone and call your buddy across the newsroom and so avoid the editor. Thus, you are confronted with a tip: An anonymous source says several kids at the local elementary school got sick after eating toxic cheese. Check it out and write a story.

Watergate-style hint: Follow the cheese.

A few steps away is the journalistic Ethics Center, which cynical visitors may be surprised to find is larger than a box of Jujyfruits. fTC Here eight computer touch-screens present ethical questions: Should the Unabomber manifesto have been published? Should a reporter protect the confidentiality of a source even if it means going to jail? Should a news photograph be altered?

Next to the Ethics Center is the television studio, where news shows will be produced for cable. Visitors will have a chance to see how news programs are made and ask questions of visiting reporters, editors and producers.

The history of news -- from ancient drum-bangers, scribes and bell-ringers to the World Wide Web -- is illustrated in a gallery on the second floor. Here we see Sumerian cuneiform tablets, Thomas Paine's writing instruments, a Gutenberg Bible, one of Bob Woodward's Watergate notebooks, the microphone used by Edward R. Murrow to report on the bombing of London. Setting the tone for each of the historical sections is a question stated above the display: What makes news? Should journalists take sides? Is the press too powerful? Is the press too negative?

The final question -- "Is it all too much?" -- is also a good one, posted above the contemporary news section. That would be where we are now: 24-hour news, Internet news, cable news, CNN, C-SPAN, "Hard Copy," "Current Affair," etc., etc. The medium of the Newseum, with its many screens and voices, its lights, cameras, action, its cacophony of a free society, is also the message.


What: Freedom Forum opens the Newseum, the country's first museum devoted to the history and practice of American journalism. Freedom Park, next to the museum, commemorates the pursuit of civil liberties with a memorial to journalists killed in the line of duty and displays such objects as pieces of the Berlin Wall and a bronze replica of Martin Luther King Jr.'s Birmingham, Ala., jail cell door.

When: Museum opens tomorrow. Will be open Wednesday through Saturday, 10 a.m. to 5 p.m., except Thanksgiving, Christmas and New Year's days

Where: 1101 Wilson Blvd., Arlington.

Admission: Free

Call: 703-284-3700 or toll-free 888-NEWSEUM

Pub Date: 4/17/97

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