In a move to make it more competitive in managed health care, Sinai Health System will break ground today on its Eldersburg Regional Medical Center, a primary care facility.
"It is to our advantage to make ourselves more accessible if patients live a greater distance from Sinai," said Donald Giller, vice president of strategic development at Sinai, which is in Northwest Baltimore. "Most medical care is delivered locally."
The 26,000 square-foot facility will house the offices of Liberty Med, the walk-in clinic that Sinai bought in September 1995.
Liberty Med's current location, a 4,000-square-foot facility in Sykesville, "is a very inefficient way to deal with 28,000 patients," said spokesman Paul Umansky.
The new $4.165 million center, designed by Marks Thomas & Associates Inc., will be located in the Bavard Business Park on Georgetown Blvd. in Eldersburg, said Bill Winstead, senior vice president at Manekin Corp., the facility's developer. Construction should be completed by February, he said.
Sinai is one of several hospitals that have recently sought alliances with primary care physicians to compete for managed care contracts.
Primary care physicians are a key link for health care networks because they are the ones who often recommend other health care providers.
"The incentive has to do with the way health care is paid for these days," Giller said. "Managed care organizers really prefer that a member's care is coordinated by a single physician, and this is an attempt to give primary care providers access to specialists nearby."
Carroll County General Hospital also is building a 30,000 square-foot facility a few blocks north of the Sinai center, at Route 32 and Progress Way.
Like Sinai's, Carroll's $3.7 million center "will offer a broad spectrum of specialties and primary care providers," said spokeswoman Gill Chamblin. Construction is slated to begin in the fall, she said.
One reason for all the activity in the area is that Eldersburg is one of the fastest-growing regions in central Maryland, Giller said.
Since 1990, Eldersburg's population has grown 21 percent to 22,485. But until now, medical services were provided only by private physicians and LibertyMed. Services at Sinai's new center will include walk-in and urgent care as well as specialties such as radiology, orthopedics and obstetrics.
Pub Date: 8/06/96