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Noxell sells Lestoil to Clorox Co.Proctor &...


Noxell sells Lestoil to Clorox Co.

Proctor & Gamble Co.'s Hunt Valley subsidiary said yesterday that it had sold the Lestoil cleaner brand to Clorox Co.

The subsidiary, Noxell Corp., will not cut any jobs, spokeswoman Kimberly L. Stewart said. The few employees who were involved in Lestoil will continue to work in Hunt Valley on the Max Factor and Cover Girl lines, she said.

"Lestoil was not a strategic fit," she said. "Ninety-nine percent of the business in Hunt Valley is cosmetics and fragrances."

Lestoil also did not fit the company's plan for global growth, since its sales were regional, mostly in Puerto Rico, she said.

Procter & Gamble, based in Cincinnati, said it is trying to sell some minor brands to concentrate on products it thinks will be most profitable.

Thursday, the company said it would also try to sell a few minor fragrance lines.

Based in Oakland, Calif., Clorox operates a plant in Perryman, Md. Although the plant is one of the company's largest, Lestoil will not be produced in Maryland, Clorox spokesman Fred Ricker said.

Neither company would disclose the terms of sale.

Pub Date: 6/22/96

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