Shandwick wins 4 national awards 'Best in Maryland' night at Belvedere

THE BALTIMORE SUN

Shandwick USA/Baltimore, the city branch of the international public relations firm, won four national public relations awards last night, while capturing 12 first-place awards and "best of show" in a statewide competition.

Shandwick, which received more awards than any other firm in the Public Relations Society of America's annual "Best in Maryland" ceremony at the Belvedere, won best of show for its national launch of the U.S. Catholic Conference's toll-free movie review service.

The promotional campaign has generated more than 100,000 calls to the review service since its September 1995 debut and drawn widespread publicity.

Shandwick also was the only Maryland firm to win national Creativity in Public Relations Awards, presented last night in New York and sponsored by Inside PR and Reputation Management magazines.

The agency won the national awards for communications programs for St. Francis Hospital in Wilmington, Del., St. Joseph Hospital in Lancaster, Pa., a corporate brochure for Hughes Network Systems, a Germantown telecommunications firm and a direct mail program for Wheelabrator Technologies, a New Hampshire-based company.

In the Maryland PRSA competition, Richardson, Myers &

Donofrio, the Baltimore advertising and public relations firm, received 10 awards.

Other multiple award winners included Cornerstone, which received six; Trahan, Burden & Charles, five; Catholic Relief Services, three; and McCormick and Co., three.

Trahan's Sandra Hillman, who founded the public relations division at the agency in 1984, received the "Lifetime Achievement Award." Hillman, who was director of the Baltimore Office of Promotion and Tourism under then-Mayor William Donald Schaefer, helped define the city's downtown renaissance.

She now specializes in shaping the images of cities in America, Europe, and the Caribbean by helping them develop marketing plans focusing on tourism and special events to rejuvenate their economies.

FIRST PLACE WINNERS

Community Relations

Shandwick USA/Baltimore

Institutional Programs

Shandwick USA/Baltimore

Special Events and Observances

Mass Transit Administration

Public Service

Shandwick USA/Baltimore

Public Affairs

Shandwick USA/Baltimore

Marketing Communications

Hartt and Company

Internal Communications

Green Spring Health Services

Pro Bono Program

Shandwick USA/Baltimore

Newsletters -- Up to Two Colors

Catholic Relief Services

Newsletters -- Three Colors or More

Baltimore-Washington International Airport with Richardson,

Myers & Donofrio and ColquittDesign

Magazines

Loyola College of Maryland

Brochures

Cornerstone

Annual Reports

(Publicly traded or privately held companies)

McCormick & Co. Inc.

Annual Reports

(Not-for-profits)

Catholic Relief Services

Special Purpose Publications

University of Maryland Medical Center

Media/Press Kits

Shandwick USA/Baltimore

Direct Mail/Direct Response

Richardson, Myers & Donofrio with Maryland Port Administration

Video News Releases

Trahan, Burden & Charles

@Audio-visual Programs

McCormick & Co. Inc.

Feature Stories

Catholic Relief Services

Editorial/Op-Ed Columns

Shandwick USA

Unconventional Tactics

Richardson, Myers & Donofrio with Crown Central Petroleum Corp.

New Application of Technology

(Tie): Baltimore Washington International Airport with Richardson, Myers & Donofrio and Richardson, Myers & Donofrio with Maryland Port Administration

New Professional of the Year

Kenneth Spaeth, American Heart Association

Pub Date: 5/15/96

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