...0TC W. B. Doner is entering the age of telecommuting to help lure some top talent to Baltimore.
The advertising agency plans to let media purchasers, who buy time for broadcast ads and space for print ads, to work from home three days a week using computers and technology provided by the agency.
Doner says the move helped sway three key new hires to come to Baltimore to work as associate media directors: Teresa Porterfield Darby, a veteran of the well-known advertising agency Ogilvy & Mather; Myra Williams, another Ogilvy veteran and Circuit City senior broadcast buyer; and Jim Privet, who ran his own New York City marketing firm.
As Doner moves to hire only the most experienced media buyers, the agency is allowing them to work at home in its other offices.
David Robinson, senior vice president and media director in the Baltimore office, said the flexibility makes Doner a more attractive option for middle-aged prospective employees, particularly those juggling careers and child care. Because media-buying entails mostly one-on-one negotiations, these staffers need not be in the office daily, he said.