Pacific Animated Imaging Corp., an Annapolis-based firm specializing in computer software training programs for industry, said yesterday it is entering the booming consumer market for educational and entertainment-oriented software.
The company has hired San Francisco software publishing and marketing expert Steve Palladino and his company, Steve Palladino & Associates, to head the new department that will spearhead the venture. The department, Pacific Animated Imaging Consumer Software, will be based in San Francisco, considered one of the prime locations for new consumer software program development in the United States.
"There are so many good [software] programs out there begging to be marketed and a dearth of developers who can get the program successfully launched and marketed," said John Cadigan, Pacific Animated's corporate executive officer.
He said the publicly held company would publish and market programs developed by independent software writers as well as develop its own programs.
Mr. Cadigan said his company has had its eye on the consumer market for educational and entertainment-oriented CD-ROMs since being founded in 1989.
Mr. Cadigan said he believes Pacific Animated could see substantial profits from the new venture, although he declined to be specific.
The company plans to release 10 educational and entertainment programs in the first year. They will be marketed through direct mail, the Internet and Web sites, as well as at mass retailers of computer software.
"We plan to be cautious and disciplined in our approach to what we publish and market," said Mr. Palladino. "Consumers are smart. We are doing a lot of research."