Frederick D. D'Alessio, the president and chief executive of Bell Atlantic-Maryland, will move to Philadelphia April 1 to become president of the company's consumer services organization.
Succeeding the 46-year-old Mr. D'Alessio and stepping into one of the fastest-changing telecommunications markets in the country will be Daniel J. Whelan, 49, the vice president for regulatory and government relations at Bell Atlantic-Pennsylvania.
"Dan brings a broad, solid background working with state and local officials throughout Pennsylvania," said Bell Atlantic Vice Chairman Jim Cullen. "This first-hand experience will be a significant asset as we move to an even more fluid, dynamic marketplace in Maryland."
"The competitive battle is shaping up in the residential marketplace for video and telephone services," Mr. Cullen said.
In Maryland, Bell Atlantic has been looking into getting into the cable television business, and it faces potential local and long-distance telephone competition from cable operator Comcast Corp. and from a Nebraska company called MFS Communications Inc.
"I think this is a transition period as we move to a much more competitive situation . . . in local telephone service, certainly in Maryland," said company spokesman Dave Pacholczyk.
Mr. Whelan joined Bell Atlantic's Pennsylvania subsidiary as an attorney in 1977. He moved to the company's Pittsburgh operation in 1988 and took his current position in 1991.
Mr. D'Alessio, a 24-year veteran of the telecommunications industry, started with New Jersey Bell in 1971.
He was named vice president of operations and engineering for Bell Atlantic in 1990 and took over the Maryland operations the next year.
His new job will put him in charge of consumer services for Bell Atlantic's 12 million residential customers throughout the company's Mid-Atlantic region, which includes New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia and West Virginia.
Mr. D'Alessio serves on the boards of the National Aquarium, the Baltimore Symphony Orchestra, the Maryland Chamber of Commerce, Goucher College and Baltimore Reads, among others.