Cape Cod hires Baltimore ad agency
Economic development officials in Cape Cod, Mass., have hired Trahan, Burden & Charles of Baltimore to help boost tourism in the off-season and promote the area to international visitors, the advertising and public relations company said yesterday.
The Cape Cod Economic Development Council will pay an estimated $100,000 for the area's first market analysis and tourism development plan in 18 years, said John P. O'Brien, the council's executive director. The effort will be led by Trahan Executive Vice President Sandra S. Hillman, he said.
The council hopes to extend the tourism season to fall and spring by highlighting the area's cultural heritage, its lighthouses, walking trails and historic buildings and by giving Cape Cod international recognition.
Saatchi chairman steps down
Maurice Saatchi, who built the Saatchi & Saatchi advertising empire and then nearly drove it to ruin through overexpansion, was forced out last night as the company's chairman under pressure from shareholders angry over his pay and his role in internal squabbles.
The decision leaves the board without either of the famous Saatchi brothers. Charles Saatchi, said to be the creative powerhouse at the company, left the board at the end of last year.
Martek has 4th-quarter loss
Martek Biosciences Corp. announced yesterday a fourth-quarter loss of $2.09 million, or 26 cents per share, compared with a loss of $856,000, or 16 cents per share, in the same period last year.
Revenue for the three months that ended Oct. 31 was $425 million, down 54 percent from last year's period, when the company received a $432,000 license payment for its Formulaid infant formula.
For the fiscal year, the Columbia-based company lost $5.29 million, or 67 cents per share, on revenue of $3.04 million. In fiscal 1993, Martek lost $2.45 million, or 43 cents per share, on revenue of $4.52 million.
Microsoft is victim of hoax
Software giant Microsoft Corp., the victim of an electronic hoax on the Internet, issued a statement yesterday denying it was seeking to acquire the Roman Catholic Church.
The false report, written in the guise of a news article, has been circulating for about a week on the global web of computer networks.
"The story has no truth and was not generated by the company," the Microsoft statement said.
"The story has no truth and was not generated by the company," the Microsoft statement said. "The company is not aware how the electronic message originated but maintains strict policies internally concerning the proper use of electronic communications."
@