Struggling to distinguish itself in the fierce battle for passengers, USAir will begin offering a more spacious "Business Select" service early next year in 16 cities, including Baltimore.
The new service features convertible seats and a moveable cabin divider that slides up and down the aisle. By flipping a lever, flight attendants can convert the usual economy layout -- three seats on either side of the aisle -- into a roomier arrangement with three seats on one side and two on the other.
"Business travelers told us emphatically they want comfort, convenience, recognition and value," said Seth E. Schofield, chairman and CEO of USAir. "We will increase our business travel market share by being the only carrier to truly meet those needs."
While business travelers are starting to benefit from low fares, particularly along short routes, they historically have paid higher, unrestricted fares. Many are unable to book weeks in advance like leisure travelers.
While some carriers like Continental Airlines are moving toward more no-frills service, USAir says it wants to continue offering choices.
USAir says it will be the only airline that can instantly expand premium seating when demand rises. Business Select will eventually replace first class on all USAir flights of two hours or less.
Tickets for the new service will go on sale Nov. 8, with service to begin Jan. 4.
The service also will be offered in Atlanta, Boston, Buffalo, N.Y.; Chicago; Columbus, Ohio; Fort Lauderdale, Fla.; Greensboro, N.C.; Jacksonville, Fla.; New Orleans; New York City at LaGuardia Airport; Philadelphia; Providence, R.I.; Richmond, Va.; Rochester, N.Y.; and Tampa, Fla.