The Baltimore Sun Co. today announced the promotions of three executives to vice presidents as part of the company's emphasis on being responsive to its market.
Promoted were: Megan M. Easton, vice president and advertising director; Hilary A. Schneider, vice president and director of new business development; and Regina P. Swearingen, vice president and director of marketing and communications.
"The Baltimore Sun aims to know, understand and respond to our customers' needs better than any of our competitors," Mary Junck, chief executive officer and publisher, said in making the announcement. "The change in the stature of these positions continues to emphasize the company's goal of being market-driven."
Ms. Junck said the changes will sharpen the company's ability to increase advertising revenue, add revenue by developing new business activities and expand research efforts.
They will also improve communications with the company's customers and employees, she said.
L The Baltimore Sun Co. publishes The Sun and The Evening Sun.
Ms. Easton, 39, joined The Baltimore Sun in 1981 as marketing director. From 1984 to 1987 she was assistant retail manager, and prior to being named director of advertising in 1991 she served as retail manager.
Before joining the newspaper, she held positions in industrial advertising management with Glidden Pigments in Baltimore and Air Products and Chemicals Inc. in Allentown, Pa.
Ms. Schneider, 33, came to the company two years ago as director of development. From 1990 to 1992 she was director of business development for the Times Mirror Co. in Los Angeles, which owns The Baltimore Sun.
She previously served as a vice president in the corporate finance office at Drexel Burnham Lambert Inc.
Ms. Swearingen, 34, joined The Baltimore Sun in 1988 as sales development manager after six years with the Association of Trial Lawyers of America in Washington.
She later served as communications, marketing and research manager and was promoted to director of marketing and communications in 1991.