Audiotapes have been a museum staple for years. Look at the picture, push the button and hear all about it.
Talking Frames Corp. is bringing the concept to collectors' living rooms.
Remarkable Moments are 16-by-19 lithographs of memorable events.
Each includes a text, and when the viewer reaches the Talking Frames logo, it's time to push the button and get a 20-second sound bite. Sometimes the principal is talking (Lou Gehrig's farewell), and sometimes it's an announcer (Russ Hodges calling Bobby Thomson's 1951 playoff home run).
Company president Jeff Schwartz says events were chosen by asking friends and relatives.
"When people are passionate about a moment, they can usually remember where they were," Schwartz says. "That's when you know you have a winner."
The company's first product coincided with the 25th anniversary of the moon landing. Other events include the closest Indianapolis 500 finish, Babe Ruth's "called shot" in the 1932 World Series, President Kennedy's inaugural address and D-Day.
The newest lithograph involved negotiating a licensing maze that took eight months. To produce "Do you believe in miracles?" Talking Frames needed licenses from the U.S. Olympic Committee, players shown, the Associated Press (for its photo), ABC (for the audio) and Al Michaels, who's talking. Schwartz says it has become the company's fastest-selling item.
The company is producing lithographs for colleges, beginning with Wisconsin's 1994 Rose Bowl appearance. "There's a lot of passion and loyalty to schools," says Schwartz. Georgia Tech, Nebraska and Notre Dame items are in the works.
Framed Remarkable Moments carry a $129.95 price tag, and plaque versions are $99.95. They are carried by Successories stores nationwide. Call (800) 535-2773.
Calling Mickey Mantle
Upper Deck and Global Telecommunications Solutions are producing 10 phone cards in a set honoring Mickey Mantle. The first series, five 12-minute phone cards, will be available this month and the second later this year. The phone cards are replicas of the "Baseball Heroes" insert cards from Upper Deck's 1994 baseball second series. Upper Deck is randomly inserting 1,000 of its first phone card, showing the 1869 Cincinnati Red Stockings, in Series I sets. Collectors can get the phone cards through Upper Deck or LogoFon at (800) 280-1166.
Hockey by Topps
Topps' Stadium Club hockey Series I has 270 cards plus four insert sets. Nine players are featured in Hockey's Finest, and Super Team cards make their hockey debut and are redeemable for prizes based on the team's performance. Series II will be shipped in March. Topps Premier Hockey Series I has 275 cards and a 23-card Finest top goal scorer insert set. Each regular card will also be produced in a foil version.
Ernie Irvan pin
Action Packed has produced 5,000 gold-plated pins that will be sold to help defray NASCAR driver Ernie Irvan's medical expenses from his near-fatal crash in August.
Action Packed is donating the pins, which will be sold for $25 each at the Robert Yates Promotions Trailers.
The pin, which has a picture of Irvan and his signature saying "Yes Johnny" and a thumbs-up sign, is mounted on a card with a note from Kim and Jordan Irvan.
AH New GameDay
Fleer has redesigned its oversized football card, NFL GameDay. There are 420 regular cards plus 52 insert cards over four sets. Each 12-card pack has an insert card. The cards will be shipped this month.
Pacific does basketball
Pacific Trading Cards continues its Crown Collection Prism line with a 72-card basketball draft pick set. Rights to the players were obtained from Classic Games. Cards will be produced in silver and gold foil versions. The set also features NBA veterans, including Jamal Mashburn, Anfernee Hardaway, Dikembe Mutombo and Alonzo Mourning. The set will be shipped late this month.
Oct. 29, card show to benefit Catonsville High boys basketball team, Catonsville High School (421 Bloomsbury Ave.), a.m. to 4 p.m., (410) 461-5443.
Nov. 12-13, Bird Expo in part to benefit Grant-A-Wish Foundation, Pikesville Armory (expected signers include Rafael Palmeiro, George Kell, Don Larsen, Mike Cuellar, Vida Blue and Bobby Grich), Nov. 12 10 a.m. to 5 p.m., Nov. 13 10 a.m. to 4 p.m., (410) 574-4365.
CARD OF THE WEEK
For the fifth anniversary series, all NBA Hoops cards will be coated. The 300-card set includes one of Magic Johnson as Lakers coach. Insert cards include the lottery exchange card and the Supreme Court. (Shown is former Navy star David Robinson.)