MTV Networks announced plans to air episodes of its new home shopping program "The Goods" in versions tailored to each of its cable networks. The networks have also commissioned designers to create exclusive clothing lines to be sold on the shows.
Mark Rosenthal, executive vice president in charge of the six-month electronic retailing test, and supermodel Cindy Crawford, spokeswoman for "The Goods," made the announcement at a recent press conference.
Mr. Rosenthal said each episode will run six to 12 times a week on one or more of the MTV Networks, but each will "appeal to the specific identity of Nick at Nite, MTV or VH-1." If MTV determines that the test is successful, it will explore launching a full-time home shopping channel.
"Beavis & Butt-head Mega Model Jam" will be the first "Goods" episode, premiering tonight on MTV. It will offer a line of Beavis & Butt-head clothes and merchandise, plus commentary from comic Gilbert Gottfried.
MTV will "triple-cast" a 60-minute show offering merchandise from the current Rolling Stones "Voodoo Lounge" tour on MTV, VH-1 and Nick at Nite. The rest of "The Goods" will roll out in October and November.
MTV will have "The Goods Go Street," which will have clothing lines designed by hip-hop and rap artists. "MTV Style" will offer exclusive outfits created by designers Todd Oldham, Marc Jacobs and Anna Sui.
Nick at Nite has enlisted designer Isaac Mizrahi for a line of clothes and products based on the TV characters appearing in the current Nick at Nite lineup of "Classic TV." Nick at Nite will also have programs offering wristwatches based on its shows and offer classic TV series on home video.
VH-1 will have "Gotta Get It," aimed at the network's upscale older audience, featuring such items as a Rolling Stones leather motorcycle jacket, a Prince CD-ROM, and a double CD music compilation called "Class of '83."