A new brand of sneakers is giving Adidas and Reebok a run for their money among the fashion cognoscenti.

They're called Chipies, they're made in France and they come in high-visibility silver leather, red patent or black patent, trimmed with white reflective material.

"I think they'll be the status sneakers of the summer," said Kalman Ruttenstein, vice president for fashion direction at Bloomingdale's. "Last fall the kids in London were wearing the silver. Now, I see the models wearing them."

The sneakers are $150 a pair.