Aromatherapy is gaining sweet smell of success

THE BALTIMORE SUN

If this page were scented, it might be scented with essence of tangerine, said to bring cheer and light to the ordinary and mundane.

Or maybe marjoram, touted for its ability to ease irritability, worry and tension.

Or ylang-ylang, supposed to help inspire one's appreciation for beauty.

Whatever the essence, we would want you to be feeling good right now. Sort of warm all over. Comfortable. Content. And compelled to continue reading.

You can't get aromatherapy from your newspaper. Yet.

But you can get it from your hair stylist, masseuse, chiropractor, doctor and New Age healer. You can get it flying overseas on some airlines and just minding your own business in some hotel lobbies, hospitals and stores.

Aromatherapy dates back practically to the beginning of time, but it's the latest in beauty, health and soul care. This belief in the power of scent is undergoing a modern renaissance, with scientists, doctors, businesses, beauty experts and spiritualists now paying close attention to the olfactory.

A scent can affect behavior, alter moods, drive sexuality, whet the appetite, invoke contentment, spark vitality and produce serenity, believers say.

"It really does work," says Victoria Edwards, founding president of the American Aromatherapy Association, based in California. "Smell is very powerfully connected to the brain and to memory. Our first memory of a certain scent is the one we hold forever. If as a little girl you had a really pleasant day surrounded by lilacs, every time you smell lilacs you will feel good. If you got a spanking that day, you'll probably have a negative reaction to it."

We have always known the power of the olfactory, but for the most part, we have taken it for granted, ignored it, treated it like a stepchild while we favored our other senses.

"Helen Keller called it the fallen angel of the senses. It just wasn't quite nice to talk about how things smelled," says Annette Green, vice president of the Olfactory Research Fund in New York, established by the perfume industry's Fragrance Foundation to promote research in smell.

Of course, we are trailing behind the Japanese in this endeavor.

In corporate Japan, it has been common for more than a decade for scents to be pumped through air-conditioning units to increase productivity or improve concentration. You can even get an alarm clock that sprays eye-opening fragrances into your bedroom when it's time to get up.

Workers in Japan may be treated to a shot of lemon in the morning to wake them, a stream of rose at lunch to soothe them, a blast of tree-trunk oil in late afternoon to perk them up again.

Richard Dodd of Miami is among the U.S. pioneers in what is known as environmental fragrancing. Some call it Muzak for the nose.

Mr. Dodd's Coconut Grove environmental design firm, International Business Consortiums, gave a local Marriott's lobby custom fragrance last year.

The Marriott treats guests -- via air-conditioning -- to a stress-relieving blend of jasmine, orange blossom, lavender, lemon and peppermint. The setup cost the hotel $12,000, plus $20 a day for refills.

"People have always believed in setting a mood with interior design," Mr. Dodd said.

"You think about the space, the color, the furnishings, the plants, even the music," he added. "But the olfactory is the last of the senses we have thought about from the design standpoint.

"Victoria's Secret does it," he noted. "If you even walk by, you have to notice the distinct potpourri aroma. It creates a very noticeable and pleasurable environment."

Ms. Edwards, of the Aromatherapy Association, who teaches the art of aromatherapy to followers from around the country, says she has developed fragrances for West Coast hospitals, hotels and retail stores.

"I recently did a New Age bookstore," Ms. Edwards said. "The owners wanted people to relax and feel good in the store so they would stay longer and spend more money. We made a blend of eucalyptus, spearmint, lavender, geranium and other things."

We are in the middle of a science-driven olfactory revolution, said Ms. Green, of the Olfactory Research Fund. The evidence includes the following:

* The fund is sponsoring work by Gisela Epple, a scientist at the Montell Chemical Senses Center in Philadelphia who is looking into the effects of fragrance on stress in children. Her theory is that certain scents children associate with security can reduce their anxiety in stressful situations.

* At Bowling Green State University, psychologist Pete Badia is studying the effects of fragrance on sleep and dreams.

* At the University of Minnesota, psychology professor Mark Snyder is studying the role of odors in social situations -- based on the idea that you can't have a relationship with somebody whose smell you don't like.

* Researchers at Sloan-Kettering Cancer Center in New York have found that diffusing the essence of vanilla in magnetic resonance imaging (MRI) machines relieves anxiety for patients.

"The scientific research is just beginning, but you just can't deny the power of the sense of smell," Ms. Green said.

Aromatherapy relies on the absolute essence of plants -- their molecular gases. Aromatherapists put the plants through evaporation and distillation processes that extract the essences in liquid form to create essential oils.

One of the leading sellers of essential oils in the United States is the Aroma Vera company, based in Culver City, Calif. Its president, Marcel Lavabre, grew up in a small village called Montaigu de Quercy, near Toulouse in southwest France. His family distilled lavender. When anybody got sick, they were given herbs, not chemicals, by the family doctor. He swears by the natural stuff to this day.

"The power of aromatherapy is very real," Mr. Lavabre said.

"In France it is very popular with doctors, who use essential oils for their medicinal qualities. They can treat respiratory conditions, the flu, bronchitis, infectious diseases, digestive problems. Here in the United States it started catching on about 10 years ago, but more in the beauty-care field than in medicine."

Upper-class passengers aboard Virgin Atlantic Airways get aromatherapy, too. On trans-Atlantic flights they are given kits designed to relieve jet lag.

The kit offers a concoction called Awake, with lemon grass as a main ingredient. It also offers Asleep, with lavender. There is also the Nasal and Sinus Refreshener, with eucalyptus oil, and the Mouth Rinse, with peppermint.

COMMON SCENTS FOR HEALING

Here are some emotional and physical conditions aromatherapy is said to alleviate, according to the book "Rejuvenation: A Wellness Guide for Women and Men," by Horst Rechelbacher (Healing Arts Press, $12.95).

Most of the essential oils are applied to the skin. Some are diluted with other liquids and taken internally.

Aromatherapists and doctors warn against using essential oils without medical supervision.

* Anxiety: Basil, camomile, eucalyptus, jasmine, marjoram, neroli, thyme, ylang-ylang.

* Depression: Borneo camphor, camomile, jasmine, lavender, nutmeg, thyme, verbena.

* Dizziness/fainting: Cinnamon, nutmeg, peppermint, rosemary, wintergreen.

* Headache: Camomile, cardamom, lavender, lemon, peppermint, rosemary, wintergreen.

* Hysteria: Cajeput, camomile, jasmine, lavender, neroli, nutmeg, peppermint, rose, rosemary.

* Irritability: Camomile, cypress, jasmine, lavender, marjoram, melissa, nutmeg, rose, vanilla, verbena.

* Menstrual cramps: Aniseed, cajeput, camomile, clary sage, cypress, eucalyptus, juniper, marjoram, peppermint, rose, rosemary, tarragon, ylang-ylang.

* Impotence: Aniseed, cinnamon, clover, frankincense, genet, ginger, juniper, melissa, myrrh, patchouli, peppermint, pine, sandalwood, thyme, vanilla, ylang-ylang.

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