Metro Food Markets, the grocery chain that bills itself as a "theater of food," is writing mamma ilardo's pizza into the act.
Forging a deal that joins two expansionist Baltimore-area companies, Metro President John Ryder and mamma ilardo corp.'s President Joseph Simone signed an agreement yesterday that will put pizza stands into the grocery chain's three existing stores and in several more that are expected to open in the fall.
Owings Mills-based mamma ilardo's will sell pizza by the slice and for carry-out in kiosks in the oversized Metro stores. The Metro stores were opened last year by Super Rite Corp. of Harrisburg, which also operates the Randallstown-based Basics grocery chain.
In addition to mamma ilardo's usual carry-out and by-the-slice pizza, the kiosks will offer pizza to be baked at home. The new product, called "Mi Piace Pizza" (I Like Pizza) was developed with Metro and will be sold exclusively through the stores, Mr. Simone said.
The three stores are in Eastpoint, Perry Hall and Perring Plaza.