Morton Levinstein Advertising executive

Morton Levinstein, a retired advertising executive, died Oct. 24 at the Greater Baltimore Medical Center at the age of 86. He was hospitalized with several severe ailments, including paralysis.

Services for the resident of Long Meadow Road in Pikesville were held Oct. 27 at the Sol Levinson & Bros. funeral home.


Before his retirement about five years ago, he had been a partner in R&L; Advertising, a firm started in 1983. He had been associated earlier with the AWL Advertising Agency for many years and had been its president.

Born in Buchanan, W.Va., he grew up in Baltimore. He was a graduate of City College and, in 1927, of the Johns Hopkins University.


Early in his career, Mr. Levinstein worked in advertising for a men's clothing manufacturer in New York City and a men's clothing store in Louisville, Ky., where he also taught advertising courses at the University of Louisville.

He served in the Army during World War II, returning to Baltimore in 1945.

An advertising copywriter and account executive, he was interested in the use and misuse of the English language as well as world affairs and politics.

L He wrote often for the Other Voices page of The Evening Sun.

Most of his articles dealt with relations between Israel and the Palestinians, a subject that he also addressed in letters to the editor.

He was on the board of the Sales and Marketing Council of the Homebuilders Association of Maryland.

Mr. Levinstein enjoyed tennis, as both player and fan.

He is survived by his wife, the former Reva Gerrell; two daughters, Ann Unruh of Baldwin and Joan Levinstein of New York City; a sister, Bernice Karu of Baltimore; and a granddaughter.