Of 882 callers to SUNDIAL, 159, or 18 percent, say they think a 1-cent increase in the sales tax is a fair way to raise state revenue. Only 104 callers (11.7 percent) say the sales tax should remain at the same rate but be broadened to cover more items and services. The remaining 619 callers (70.1 percent) say neither approach is necessary.

"It's Your Call" represents a sampling of opinions from certain segments of the community, but it is not balanced demographically, as a scientific public opinion poll would be.