George D. Poisal, retired marketing director for E.L. Greenberg Associates, died yesterday of heart and kidney failure at the Western Maryland Center in Hagerstown.
Services will be held at 11 a.m. tomorrow at the Haight funeral establishment in Eldersburg.
Mr. Poisal was 78 and lived in Eldersburg. He retired in 1989 after handling advertising and public relations for shopping centers owned by the Greenberg firm since 1977.
From 1968 until the mid-1970s, he operated the Konrad Thiebes gourmet food stall at the Lexington Market, after working briefly as public relations director for the market.
Earlier, he had been an account executive for three advertising agencies, W.B. Doner & Co., Buddemeier Advertising Inc. and Harry J. Patz Co. He was director of advertising and sales promotion for the Eastern Division of the Consolidated Foods Corp.
He was born in Baltimore and graduated from Baltimore Polytechnic Institute and the Maryland Institute College of Art. He studied marketing at Columbia University and the University of Delaware.
He served in the Army in Europe during World War II and was decorated with the French Croix de Guerre with bronze star and the Purple Heart.
His first wife, the former Virginia Billmyer, died in 1968.
He is survived by his wife of 23 years, the former Beverly Reyeur; two sons, Richard Dorac Banta of Chapel Hill, N.C., and Steven George Poisal of Eldersburg; and a grandson.