Nearly 61 percent of callers to SUNDIAL say they plan to cut back on Christmas shopping this year, as opposed to 38 percent who do not plan on cutting back. The numbers, based on 341 calls, were 208 for cutbacks, 133 for no cutbacks.

"It's Your Call" represents a sampling of opinions from certain segments of the community, but it is not balanced demographically, as would be done in a scientific public opinion poll.