The gold look for less


All that glitters is ... less gold.

Nancy Risdon, representative of the World Gold Council, says gold jewelry is an $8.5-billion industry.

A big reason for the success is electroforming. In electroforming, gold jewelry is made over a wax form that is later removed. The process means big elaborate pieces of gold jewelry can be made at less than the normal cost and weight. While the process may be respectable, it may be responsible for giant gold door knocker earrings which wouldn't be possible otherwise.

For the politically correct brigade, Risdon reports that in the last five to 10 years, gold has become international, coming not only from South Africa but also from Australia, the Pacific Rim and North and South America.

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