Chrysler unit sets credit card

THE BALTIMORE SUN

In the latest skirmish in the credit card wars, Ford Motor Co. said yesterday that one of its financial services units would offer a credit card as a marketing tool to help retain old Ford customers and attract new ones.

But Chrysler Corp. may also be planning to enter the credit card business, according to The American Banker, a trade publication.

Unlike the Ford program, Chrysler's effort would be for private-label cards that would not carry the Chrysler logo but rather the name of a furniture store or similar issuer, the publication said.

Copyright © 2020, The Baltimore Sun, a Baltimore Sun Media Group publication | Place an Ad
61°