The first time it happened, Eve Devine chalked it up to sheer coincidence.

Any daughter, after all, could end up buying a watch that was identical to her mother's. But how could she explain inadvertently selecting the same quilted handbag and the same striped sun hat?

At age 32, Ms. Devine had to face facts.

Was she turning into her mother?

For many women, there is no greater moment of truth. As daughters age, they frequently discover a growing likeness to Dear Old Mom. And while their mothers may have plenty of attributes, it's often sharing her bad habits that triggers a panicky state of maternal deja vu.

Because a mother serves as a daughter's first and most lasting model of womanhood, it's quite logical to pattern behavior after her, explains Betsy Zaborowski, a Baltimore psychologist specializing in women's issues.

"But it can scare you, especially if a woman has not learned to accept the good and bad aspects of her mother," she says.

The comparisons -- which range from seemingly minor gestures to more consequential moral codes -- are often most striking when daughters become wives and mothers themselves.

For Gwen Joyner, the birth of her son Kharling several years ago caused her to discover the values and attitudes she and her mother, Julia, share.

"Growing up, we weren't that close," says Ms. Joyner, 31, who lives in West Baltimore. "I sit back and laugh sometimes. I never imagined me growing up and being a mother and doing things just like my mother, but I have."

Dr. Zaborowski has found that when daughters become mothers they are often startled by how much they sound like their own mothers. "My mother used to always say, 'Well, that's not done good enough. Here, let me do it,' " she says. "That was something that really bugged me about my mother. Then I heard myself doing it. It was like, wow, I'm even using that exact language.

"Women have even told me about having arguments with their spouses about how to fold the towels and put them in the linen closet. Then they'll say, 'My mother used to do that, too.' "

The relationship is often more complicated for daughters because they frequently form stronger bonds with their mothers than sons do.

A study by the National Institute of Mental Health several years ago found 41 percent of the daughters (ages 22 to 32) surveyed felt connected but conflicted about their relationships with their mothers. Only 7 percent of the sons voiced the same concerns.

"Daughters are closer to their mothers," explains Susan Frank, a clinical psychologist at Michigan State University who conducted the study. "Theirs is a more emotional, more intense relationship -- and often more conflicted."

Just listen to Marsha Oakley, a 43-year-old mother of two who lives in Timonium, describe learning to accept her likeness to her mom: "As long as we live in separate cities and states, it's OK. If we lived in the same place, we'd probably be enemies."

Since having two children, she says she has developed more of a Mother-Knows-Best mentality.

"The big thing for me was discipline," says Ms. Oakley, a nurse at Sinai Hospital. "I was going to be the mother who followed [Dr. T. Berry] Brazelton and took parent effectiveness training classes. Rather than saying, 'No,' I would rephrase things. As I got older and the problems changed, I found myself falling back on Mother's discipline: 'You're not doing this, now go to your room. I say 'No' and there's no discussion.' "

But her mother, Jean Thomas, doesn't necessarily agree. "She's much more modern than I was," says the 65-year-old Indiana homemaker. "She's much more lenient with child-rearing. And she lives in a more relaxed style than I did. I didn't work when my children were young."

She does believe that the two have grown closer since her daughter had children. "There's nothing like being a mother. I remember Marsha telling me, 'Now I know what you went through, Mom.' I think a child has to be so old -- married with children, I mean -- before she thinks a person knows anything," she says.

But if daughters don't always relish being the spitting image of mom, society -- and not women themselves -- is at fault, says Paula J. Caplan, author of "Don't Blame Mother: Mending the Mother-Daughter Relationship."

The culture often fosters an image of mothers as everything from nags to masochists, but rarely shows them as competent, fulfilled adults, she says.

"Mothers are one of the most demeaned and scapegoated groups in our culture. The focus in North America seems to be on not being like mother. That's considered a fate worse than death," she says.

Through her research, she has discovered that daughters are often avoiding their real fears when they express concerns about being a female chip off the old block.

"When I talk to women who say, 'I'm scared to death I'll turn into my mother,' it's not that they're afraid of turning into her. They're afraid of being treated like her. They may pin it on her brittle voice or her inability to tell a joke, but they're very much afraid of being treated the way she was treated and being subjected to sexism," says Dr. Caplan, who's also a clinical and research psychologist at the University of Toronto.

In fact, she says in today's culture it's often gauche to admit to liking your mother. "It takes some courage to say you have a good relationship with your mother these days," she says. "That's considered to be sick or sappy. . . . It's still politically correct and socially acceptable to say, 'Oh God, my mother.' "

That's not the case with Gail Lemaire. "I genuinely like my mother. If I wasn't related to her, I'd choose her for a close friend," says the director of GBMC's Women's Resource Center. Part of that affection has resulted from accepting her own -- and her mother's -- faults, she says. Today, while she talks about how she and her mother love cookbooks and a good laugh, she can also admit that they both lack assertiveness at times.

"I know I get that from her, but I don't have any problems accepting it," she says.

Similarly, Eve Devine and her married sisters Patricia Doetzer and Damye Hahn all view their mother, Nancy Devine, as an ideal role model.

First of all, each chose to live in Ellicott City -- just 10 minutes from their parents' home. Two daughters, Ms. Devine and Ms. Hahn, are active in the family business -- Faidley's Seafood. And they all share their mother's love of decorating, entertaining and even certain mannerisms.

"I'll be riding down the road and all of a sudden I'll discover I'm doing this gesture that my mother does," says Ms. Hahn, 30. "There's this little thing where my mother moves her finger over her lips as she's driving. It's almost like she's concentrating. I find myself doing it and I don't even know why. I turn around and think, 'Oh God, that's not me, it's Mom.' "

But the thought of "becoming" Mom doesn't scare any of them, they say. "You definitely want to be an individual, but I wouldn't mind being my mother," adds Ms. Hahn. "She's just a beautiful lady. To do things like her, that's fine by me."