When Johnny comes marching home again, hurrah, hurrah! That's the chorus being sung at Frederick's of Hollywood corporate headquarters.
It seems that the private, oh-so-personal celebrations being planned for returning troops have fortified the already-healthy lingerie business in very big ways. The largest increases have been at locations situated near military bases, like the one in Clarksville, Tenn., near Fort Campbell, which reported a 300 percent increase in sales over a comparable period last year, though many stores are feeling the warm afterglow of war's end.
Business is bursting at the seams here in the Baltimore area too. Sales have doubled over previous rates last year at certain Virginia locations, according to Frederick's, and the Glen Burnie store is doing better than all of them.
It's not just bustiers, stretch lace teddies, and thigh high stockings that are moving out of stores faster than you can say ooh la la, either. Women want their men to slip into a little something more comfortable than regulation khakis when they return home -- specifically, silk boxers.