Looking terrific without going broke SAVING IN STYLE


Looking great doesn't always have to cost a lot of money.

Some of the best-looking people around town probably spend a lot less money than you'd think and exercise a great deal more imagination putting themselves together.

Each Thursday we're going to bring you fashionable money-saving tips for all members of the family, and we want to hear your ideas.

Perhaps you know of a super source for stylish bargains, a brand of pantyhose that never runs or a thrifty beauty tip you'd like to share.

You can call us by using SUNDIAL. With a touch-tone phone, you just call 783-1800 (or 268-7736 from Anne Arundel County) and enter code 4620. The call is a local call in the Baltimore area.

Or you can send a fax addressed to Today in Style, to 783-2519, or write a letter to Catherine Cook, Features Department, 501 N. Calvert St., Baltimore 21278.

Watch this space on Thursdays for some of the best ideas for saving money on style.

Hairy ideas

* Hair stylist Tony Sartori, for instance, has an economical conditioning suggestion. All you need is an old portable hair dryer -- the kind with a plastic hood and hose that you can pick up at yard sales. Slather on your favorite conditioner then sit under the dryer for 15 to 30 minutes while the heat swells the hair cuticle so the con- ditioner can penetrate your hair more effectively.

It's the same reasoning, he says, that's be- hind all the spray-on conditioners being introduced which are left on the hair after washing and then activated by the heat of blow drying.

Clothes sense

* Before you spend another penny on new clothes, make sure you're making the most of those you have. Terri Sinnott, manager of Casual Corner in the Owings Mills Mall, advises participants in her seminars to separate all the suits in their closet to free them up to think of new combinations.Hang jackets, skirts, pants and tops in separate groups. That melon jacket doesn't always have to be worn with the matching skirt; it can take on a completely new look when combined with a green skirt and yellow top.

The eyes have it

* Robert Conner has tried all the newest and most expensive mascaras on the market in his years as a professional makeup artist, but his favorite continues to be that drugstore classic -- Maybelline's Great Lash, which he buys at two-for-one sales for less than $5.

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