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WJZ-TV afternoon lineup of Dr. Phil, 'Talk' and local news opens on top

The Baltimore Sun

As reported yesterday, WBAL's new afternoon strategy of "Ellen" at 4 p.m. opened strong on Monday.

And it did well again on Tuesday in Oprah's old spot with viewers 25 to 54 years of age.

But WJZ, which had tennis on Monday, came roaring back Tuesday with the premiere of its afternoon lineup to dominate in overall afternoon viewership.

From 2 to 3 p.m. WJZ's "The Talk" more than doubled WBAL drawing 53,300 viewers to 20,500 for Anderson Cooper's new show. Meanwhile, Jerry Springer drew 31,900 viewers for WBFF, with WMAR getting an audience of 13,200 for "One Life to Live."

From 3 to 4 p.m, "Dr. Phil" owned Baltimore Tuesday with 87,000 viewers, compared to 28,000 for "Dr. Oz" on WBAL.  "Judge Mathis" drew 20,700 viewers for WBFF, while "General Hospital" was seen by 11,000 persons on WMAR.

And here's an impressive number for WJZ news, which drew 70,300 viewers Tuesday between 4 and 5, while "Ellen" drew 44,300 on WBAL.

WBFF was seen by 26,900 for its two judges show airing back to back, while "Right This Minute," a new syndicated news program, was seen by 12,100 viewers on WMAR.

“We’re very pleased with the terrific viewer response to our afternoon program lineup as the new season begins. WJZ’s The Talk, Dr. Phil, and afternoon news remains strong – and we’re confident WJZ will continue to perform well against  the new program lineups on many competitors," Jay Newman, WJZ president and general manager, said in an email response to the Sun.

"Ellen" is still winning with viewers 25 to 54, and that lead-in is carrying over to the 5 and 6 p.m. newscasts for WBAL -- at least, through Tuesday.

Once again, WJZ and WBAL are in a battle for a key time period. But I have to say as a sidelight, there certainly is audience for those WBFF courtroom shows in Baltimore.


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