It’s called “retail philanthropy,” says Robert Thomsen, vice president and general manager of merchandising and marketing of the licensed pop culture gift store. Partnering with Feeding America, BoxLunch donates a portion of sales to a local food bank — here, the Maryland Food Bank in Halethorpe.
At the new BoxLunch store at the Columbia mall, customers can give two gifts for the price of one.
At the store, characters from Albert Einstein to Zelda join superheroes, Harry Potter and Darth Vader on T-shirts, figurines, bags, toys and electronics. There’s even mustache wax and a slow cooker.