“Mostly it’s our ability to showcase more product than we’ve ever done in one place,” Johnson says, adding that in the smaller store, staff would have to refer to a catalog to show customers items that couldn’t fit in the store.
In addition, Su Casa now offers a design studio and a space for community meetings and gatherings.
But Johnson is not yet done. He’s working on opening a media room that will be filled with comfy furniture and a huge television for the spouses and family members of shoppers to watch sporting events. That room is expected to open before Christmas.