The future of The Mall in Columbia is clear — it will continue to be a successful regional retail, dining and entertainment venue. Its location between the Baltimore and Washington metropolitan areas will allow the mall to continue to serve equally well both the local community and the broader regional market. The success of the center will attract highly desired prospective retailers and restaurants, which will ensure the mall is highly occupied and well-curated. Its success will also draw the attention of the next wave of retail — the new and innovative concepts that are forming the future of shopping centers. These concepts will include e-retailers opening brick-and-mortar locations, entertainment entities, experiences, expanded food options, non-traditional uses and other innovative concepts. The Mall in Columbia has already started to reflect the interest in the center from these new concepts such as the Fabletics store that opened at The Mall in Columbia in 2015 and Main Street Entertainment, which is opening in 2018.