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Ellicott City businesses to be featured on ‘Good Morning America’ on Tuesday

Seven Ellicott City businesses will be featured on ABC’s “Good Morning America” on Tuesday morning in a segment about businesses working through the difficulties of the coronavirus pandemic.

Leeza Ennis, a co-owner of Envy salon on Old Columbia Pike, is one of the store owners who will be featured in the “Open for Business” segment.

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“They wanted to talk to us about how we’re doing things and basically just surviving,” Ennis said Monday.

Other businesses expected to make an appearance include the Forget-Me-Not Factory, Park Ridge Trading Company, Georgia Grace Cafe, Sweet Elizabeth Jane, Sweet Cascades Chocolatier and La Palapa Grill & Cantina.

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Several of the Ellicott City businesses that will be featured also were affected by the 2016 and 2018 floods that caused severe damage in the historic district and killed three people.

Earlier this year, celebrity chef Gordon Ramsay visited Ellicott City to film a special, two-hour episode of his show “24 Hours to Hell and Back” that featured renovations of Jaxon Edwin Social House, combination barbershop, coffee bar and game room; Little Market Cafe; and a merger of the Phoenix Emporium and Ellicott Mills Brewing Company, now called Phoenix Upper Main.

About a month ago, Ennis said she got a call from “Good Morning America,” asking her to participate. On Thursday and Friday, the camera crew came to town to interview the seven business owners outside their respective shops.

“My business is a little different because we’re a service-based business. We can’t convert to working from home; we can’t do takeout,” Ennis said. “You have to have people in your business to do business.”

Ennis said the 50% capacity rule currently in place in Howard County to help prevent the spread of the coronavirus makes business a little more difficult.

Tammy Beideman, owner of Sweet Elizabeth Jane, was also interviewed for the segment.

Beideman said, all things considered, her boutique business is doing pretty well. It reopened Memorial Day weekend, cut back its hours and has online sales to supplement business as well.

On Tuesday morning, she plans to watch the segment at home with her family, including her daughter, who also works at the store.

“It’s exciting for the town. It will be fun to see all the others and what they clip and pull together,” she said.

“Good Morning America” airs on ABC from 7 to 9 a.m. weekdays. The segment including Ellicott City is expected to air during the 8 a.m. hour.

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