xml:space="preserve">
xml:space="preserve">
Advertisement
Advertisement

Havre de Grace touting city's best in ads on Orioles games, MASN

Fireworks light up the sky behind the Concord Point Lighthouse during last year's War of 1812 tourism success. This year, the city is promoting itself on Orioles telecasts on MASN.
Fireworks light up the sky behind the Concord Point Lighthouse during last year's War of 1812 tourism success. This year, the city is promoting itself on Orioles telecasts on MASN. (MATT BUTTON | AEGIS STAFF, The Aegis)

Havre de Grace continues to swing for the fences in the advertising department, in line with the Baltimore Orioles' ongoing winning streak.

Brigitte Peters, the city's tourism manager, presented the city council with a 30-second commercial promoting Havre de Grace that has been airing on MASN, which broadcasts Orioles games among other events.

Advertisement

The commercial, which began airing in August, can be seen on the city's new tourism website, ExploreHavredeGrace.com, which manager Jeff Thompson said is much more sophisticated and up-to-date.

The network also aired a pre-game "billboard" spot promoting Havre de Grace, which can be seen at https://masn.box.com/s/ckrhkfcm09y6kmwc4p0d. The "billboard" describes Havre de Grace as "where it happens."

Advertisement
Advertisement

In the commercial, the city promotes its downtown businesses, historic architecture and outdoor activities, among other offerings.

The Havre de Grace commercial was most prominently featured at the end of the Orioles' latest win against the Tigers on Friday, Peters said.

The ratings for that game jumped from the typical 6 percent to more than 14 percent, she said.

The initial airing of the commercial turned into a total of 118 spots, she said, which reached 1.5 million households.

Advertisement

The city's tourism site is also being promoted in banner and block ads available on MASN's website and mobile site, Peters said.

The ads have gotten the city more than 102,000 digital impressions and a click-through rate of 0.46 percent, which Peters said is four times the typical rate for Internet banner ads of 0.01 percent.

"Great! Another home run," Mayor Wayne Dougherty said about Peters' report.

The city expects to get bonus spots on the Orioles XTRA pre-game and post-game, Peters said.

She added the city looks forward to a continued partnership with MASN. Four tickets behind home plate at an upcoming game will also be offered in an auction basket for city non-profits, she said.

Bill Martin said she executed the city's vision of marketing "perfectly."

"It was a hell of a start," Martin said. "We got into the commercial part of it in August and to reach millions of households, it's incredible advertising."

Both he and Councilman David Glenn noted they could not have picked a better season to advertise with the Orioles.

Peters said the city's economic development web page has also seen a 50 percent increase in hits.

Dougherty added it was important to continue the relationship and not "step back and coast."

The baseball metaphors kept coming, as Martin said: "When it comes to promoting our city, we won't stop."

Thompson, who oversees the city's Internet offerings, said the new tourism website went live Oct. 1 and has a very in-depth calendar, compared to the "very deficient" old one.

"We've received many favorable comments and suggestions for things we've already changed," he said.

Recommended on Baltimore Sun

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement