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BMW of Bel Air, which has operated at Conowingo Road and Route 23 for the past seven years, plans to build a new dealership at the former Heritage dealership across from Bel Air Auto Auction, owner Lou Cohen said.
BMW of Bel Air, which has operated at Conowingo Road and Route 23 for the past seven years, plans to build a new dealership at the former Heritage dealership across from Bel Air Auto Auction, owner Lou Cohen said. (MATT BUTTON | AEGIS STAFF, Baltimore Sun Media Group)

A luxury car dealership from the Hickory area will soon move to the busier Baltimore Pike, just south of Tollgate Road in Bel Air.

BMW of Bel Air, which has operated at Conowingo Road and Route 23 for the past seven years, plans to build a new dealership at the former Heritage dealership across from Bel Air Auto Auction, owner Lou Cohen said.

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"We have been up there for seven years and a lot of people say they didn't even know we were there, so we want to move where there is more traffic," Cohen explained Wednesday.

Construction is expected to start in the spring, he said.

"We would have had to re-do the existing building to meet the new BMW prototype anyhow," he said.

The new dealership is expected to add six additional full-time jobs, Cohen said.

Cohen's family has been in the automotive business for more than 50 years in the Baltimore area, according to the dealership's website.

Besides the Harford dealership, Cohen, along with Marc and Alison Cohen, owns BMW of Towson, Porsche of Towson and MINI of Baltimore in Owings Mills. They also just added a Maserati dealership in Towson.

The footprint of the former Heritage site is not expected to change, he said. The dealership sits on 2.9 acres on Conowingo Road, according to online property records.

The new building will not, however, be just a copy of the current site, he said.

"It's going to look really different, only because BMW changed their image," he said.

Cohen said a rendering of the building was not yet available.

BMW of Bel Air sells new and used cars, and has a service center.

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