Deeply rooted in our nation’s storied legacy of service to others is Lions Clubs International. Founded in 1917, Lions Clubs International currently boasts over 1.4 million members in 44,000 clubs worldwide. The Lions motto is "We Serve." It is really that simple, nothing complicated about it. Beginning with a challenge from Helen Keller in 1925 for the Lions to become the “Knights of the Blind,” Lions Clubs International has endeavored to develop programs addressing the more significant issues of the day to include: vision and hearing awareness and screening, diabetes awareness, environmental stewardship, pediatric cancer, hunger and more. Something has changed recently though and membership overall has declined precipitously in some regions.