Studies performed by the Small Business Administration have shown that small business can make a large difference when it comes to charitable donations. According to the most recent SBA survey, 75 percent of small business owners donate on average 6 percent of their profits each year. These businesses reap the benefits of helping others and receiving tax deductions, and a survey of customers showed that 85 percent have a higher respect for businesses that are philanthropic. Customers will see their money going not only to a local business, but also to a good cause. Capital One's latest Market Pulse Survey shows that half of the population's consumers are willing to pay a few extra dollars for a product from a company that gives back. Not only do the customers have a positive image of the business, but so do employees. Company morale is boosted as employees work together to support initiatives separate from the office. A small business can volunteer time, donate inventory or sponsor an event. Sponsoring charitable organizations is good for business, and can create a new marketing channel.