Philip Zimbardo dedicated a large part of his life and career to the study of human behavior. Specifically, Zimbardo looked at why good people do bad things. In an early study, he recounted, "We took women students at New York University and made them anonymous. We put them in hoods, put them in the dark, took away their names, gave them numbers, and put them in small groups. And sure enough, within half an hour those sweet women were giving painful electric shocks to other women within an experimental setting... Any situation that makes you anonymous and gives permission for aggression will bring out the beast in most people. That was the start of my interest in showing how easy it is to get good people to do things they say they would never do."