Proponents of net neutrality argue that keeping the Web content-neutral is the best way to allow for innovation to continue. Without net neutrality, large companies would pay ISPs to deliver their content faster, making it harder for startup companies to compete. Making the Internet a "toll road" would create two different Webs, one for people who are willing and able to pay extra for content, the other for non-premium access. Without net neutrality, the Internet would be priced the way Comcast sells premium channels. If you want streaming video from Netflix, for example, you'd need to pay your ISP more. Conversely, if you didn't pay, you'd be getting both slower service and less of it. Think basic cable. Those parties favoring net neutrality include virtually every consumer organization, most content providers, and even the scientists who contributed heavily to the development of the Internet and the Web.