We are also incorrect in thinking of ISIS as being the extremist wing of al Qaeda. As Graeme Wood pointed out in the current issue of the Atlantic, the two groups have different objectives. Osama Bin Ladin began with the goal of extracting political concessions from the Saudi government; Abu Bakr al-Baghdadi, the self-proclaimed Caliph, wants a different sort of power. The Western world cannot be tone deaf in the way it deals with these two distinct movements. Obama's remarks last week focused on building coalitions to bring the battle to ISIS, a concerted counter-propaganda campaign aimed at sophisticated social networking and recruitment, using economic pressure to cut off funding, and finally, dealing with the economic and social root causes of social disorder: repressive governments in places like Syria, Nigeria and Yemen, coupled with no hope for a better life create the ideal climate for terrorist groups to reap a full harvest of recruits. These are all necessary steps to take, but we need to make certain that we fit our strategies to the different terrorist groups the world is facing. Above all, our resolve to see this through to the end must be clear to all.