Unlike in America, where Valentine's Day is traditionally a matter of males lavishing gifts on females — men are predicted to spend twice as much as women on the holiday this year — in Japan, it's the women who will do most of the gift giving. Barentaindee draws its inspiration from the Western traditions of Valentine's Day, even being celebrated on Feb. 14. Women give different types of chocolate to the men in their lives, including something called "giri-choko," which literally translates to "obligation chocolate" given to bosses, classmates, fathers and brothers. There's even a cheaper chocolate than that made for giving to someone you don't want to feel left out. Extra-special chocolates, sometimes even homemade, are given to those men the women actually have romantic feelings toward.