It is important that the recruiter is knowledgeable about the company and the positions available. Just as the job seeker hopes to make a great first impression, it is equally as important that the recruiter characterizes the business in a welcoming, friendly and professional manner. As the unemployment rate continues to decline the supply of labor will become more competitive in a job seekers' market. Therefore it is crucial that your recruiter, the face of your company, represent well your company culture and good working environment. If possible, have information about your company available and bring a display that explains the company and its products or services.