It should be obvious to all why it’s important for kids to read, but if not, consider some science. Kids who read for pleasure do significantly better in school than their peers who don’t, according to a 2013 Institute for Education study of kids aged 10-16. Also, reading helps with vocabulary and communication by exposing kids to 50 percent more words than prime-time TV, a University of California, Berkeley study found. And reading, particularly reading literary fiction, helps to develop empathy, according to research published in Science magazine. Anecdotally, reading also seems to enhance creativity, help concentration and relieve stress.