In our newsroom, we talk relatively often about these made-up “day/week/months” and even use them as news pegs — excuses to write about a topic. The medical field, in particular, increases awareness this way. For example, May is Arthritis Awareness Month, Celiac Disease Awareness Month, Melanoma/Skin Cancer Detection & Prevention Month, National Blood Pressure Month — it’s also National Hamburger Month, coincidence? — National Lyme Disease Awareness Month and Food Allergy Action Month. Trying to raise awareness is important, but with so many, at what point does it just become noise?