South Carroll graphic design students get career tips from a pro
By By Sarah Hainesworth and Times Staff Writer
Dec 09, 2014 | 4:50 AM
WINFIELD — At a time when jobs are hard to come by, students in Graphic Design and Art classes at South Carroll High School might just have the advantage when they're ready to find a 9 to 5.
Ram Castillo, graphic designer and author of "How to Get a Job as a Designer, Guaranteed" spoke to the group of students as part of his three-month book tour, delivering advice he guarantees will land anyone a stint in the world of design.
With more than nine years of industry experience, Castillo has worked on branding, design, advertising, campaigns and marketing communications for clients such as Audi, Aldi, Ford, Shell and Adidas.
Kicking off his book tour last month, Castillo traveled from his home in Sydney, Australia, to the United States. South Carroll High School was the second high school on the tour during which he plans to address groups from high schools, colleges and professional organizations.
Noting the careers of Walt Disney, who was fired from a newspaper for his lack of creativity and original ideas, and Col. Sanders, who started KFC as a bankrupt 65-year-old, Castillo encouraged the students to follow their dreams.
Although he's a college graduate, Castillo said college isn't the path for everyone.
"Michael Jackson didn't need a degree to sing so if you have a calling for design, don't let a piece of paper stop you," he said.
Suggesting students find mentors and explaining that not everyone can afford college, Castillo added, "The most important piece of advice I can give you is choosing the best type of learning that suits you."
Castillo encouraged the students to design with relevance in mind.
"Don't be led by aesthetics, design by relevance. Always ask yourself, 'Does it create relevant cut-through and relevant conversation?'" he said. "Even though it may seem that it's all been done before, it hasn't been done by you."
Graphic design teacher Eleanor Alexander said it was important to her that her students meet designers already established in the field.
"I'm always trying to get opportunities for the students to talk to people who have experience so they can see education really does connect to the outside world," she said. "Sometimes students need to hear from other people to give it value and precedence. It just shows the students different possibilities."